The National Milk Mustache ‘got milk?’ Campaign launched a new initiative today called the “Great Gallon Give” with the help of actress and mom Rebecca Romijn, who is appearing in her second milk mustache ad – this time with her twin daughters. The new program will give away hundreds of thousands of gallons of milk – the equivalent of more than three million servings – to help raise awareness of the important role milk plays in building strong families. Events are scheduled from coast-to-coast to give out the gallons and families can register to win a year’s free supply of milk at whymilk.com.

The “Great Gallon Give” will also make it possible to help families in need by passing a virtual gallon of milk to friends on Facebook (Facebook.com/MilkMustache). For every virtual gallon passed, $1 will go to Feeding America, up to $100,000. Feeding America is the country’s largest network of food banks that serves more than 25 million people facing hunger in this country. In addition, milk processors will be donating thousands of real gallons of milk to local food banks in the Feeding America network.

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