Elizabeth Arden Inc., which already sells    Britney Spears perfumes, will add fragrances endorsed by singer    Mariah Carey to its celebrity lineup, the company said on Thursday.
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Under a licensing agreement, Carey’s first fragrance will debut in department stores in the spring of 2007. Elizabeth Arden said Grammy Award winner Carey will be involved in all aspects of product development, packaging and marketing.
Financial terms of the deal were not disclosed.
Elizabeth Arden, based in New York, is no stranger to celebrity-endorsed fragrances. Besides the Britney Spears products, it has also sold the    Elizabeth Taylor fragrance brands White Diamonds Elizabeth Taylor and Elizabeth Taylor’s Passions for years. source
