Madonna will be launching a new clothing line at Macy’s in conjunction with Iconix Brand Group Inc.
The fashion line will be called “Material Girl,” after Madonna herself and will hit stores just in time for the back to school rush.
Madonna
The first line of clothes will be a juniors collection line to debut in up to 200 Macy’s stores this coming August.
Madonna and her teenage daughter Lourdes Leon designed the line of clothing, along with input from Iconix designers.
“Our strategy is to introduce brands formed through the joint venture in multiple countries and organically expand worldwide,” Iconix Chief Executive Neil Cole said.
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