Kate Moss, wore a red dress to briefly pose like a mannequin in the window at the flagship store in London’s Oxford Street.

Then she sipped champagne with billionaire store boss Sir Philip Green, who said: “It’s exciting. It wouldn’t be here if we didn’t believe in it.” Commenting on Kate’s designs, he said: “Her style is different.”

The supermodel was reportedly paid £3million to create the range. Shoppers were allowed to buy just five items each at the special four-hour preview session that began at 8pm last night
The move was also to stop clothes being sold off quickly on eBay.
The same rules will apply when the clothes are launched in 225 stores nationwide this morning. The collection includes 50 designs priced from £12 for a vest top to £150 for a cropped leather jacket.

Schoolgirls Anna Gordon and Molly Marot, both 13, and Lalaya Lumley, 14, had left classes early in North London and headed straight for the queue. They decorated their foreheads with neon pens saying ‘I Love Kate Moss’.

The launch attracted Kate’s mum Linda and her celebrity pals, including actress Sadie Frost, Meg Mathews — ex-wife of Oasis rocker Noel Gallagher — and former Hollyoaks star Davina Gardner. Also there were Peaches Geldof and supermodel Lily Cole.

Topshop has ordered huge quantities of the clothes, expecting high demand. A spokeswoman for the chain said: “Most of the things have been bought in large volumes.”