Jessica Alba Poses for Raunchy Ad Campaign

Jessica Alba’s plate is her role in an bondage-inspired public service announcement for Declare Yourself, a national,
nonprofit young voter initiative that hopes to get young adults to register and vote in the 2008 election.

In the ad, The Sin City actress stars is bound with electrical tape over her mouth and bare skin as tears pool in her eyes. The ad reads, “Only you can silence yourself. Make them hear you. Register to vote now.”

“I think it is important for young people to be aware of the need we have in this country to get them more active politically,” Alba said in a People magazine interview. “People respond to things that are shocking.”

The actress added that the image “really resonates” with the issue of voting: “If you don’t register and vote and make a difference, and hopefully change the bad things that are happening in our country, you are essentially just binding and muzzling yourself.”

Alba was photographed last month in Los Angeles by Mark Liddell for the campaign, which launched in 2004 with Christina Aguilera and Jonathan Bennett.