Why Revlon choose Jessica Alba to promote their products?
As a its first approval for Revlon, Alba will be described in a total advertising campaign for the new one will Revlon 3D Extreme Mascara which will include television, prints, in stores it and of the placements of Internet.
Directed by Ellen Von Unworth, the first commercial on television of the countryside for will mascara extreme 3D will launch on the market July 2007 of the USA. Of impression of will campaign a complete beginning also in August 2007 with insertions in books of beauty and life style.
“We are made quiver to have Jessica as an element of the family of Revlon,†said the crystal of Elizabeth, elder vice-president of the beauty products of color. “It is a dynamic and beautiful woman who represents the modern and attractive spirit mark.â€
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