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Britney Spears’ 2010 Candies Campaign

Britney Spears shared an exclusive behind-the-scene’s photos from her 2010 Candies Only at Kohl’s ad on her official website.

For this photo shoot, Britney worked with Annie Leibovitz, Mark Seliger and Terry Richardson

“Annie, Mark and Terry are three of the biggest photographers in the world — I am honored to be working with them for my Candie’s Only at Kohl’s ads,” Spears said in a statement. “It was an amazing shoot, and I know my fans are going to love the cool images.”

Britney Spears' 2010 Candies Campaign

Britney Spears' 2010 Candies Campaign


The photo shoot — which took place at Paramount studios in Hollywood late last year — had three different themes for each photographer.

Leibovitz’s photos feature Spears against an industrial backdrop, while Richardson photographed Spears on a plain white set with colorful props. Seliger, however, created elaborate sets, such as a French burlesque-inspired pink dressing room and a field with a custom-designed pink Harley-Davidson motorcycle.

“This is the most exciting shoot we have ever produced for Candie’s,” Dari Marder, the chief marketing officer of Iconix, said in a statement.

Britney Spears' 2010 Candies Campaign

Britney Spears' 2010 Candies Campaign



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