New from Armani is Emporio Armani Diamonds and Beyonce Knowles is the face and voice of the new fragrance.
When creating Emporio Armani Diamonds, Giorgio Armani had the Emporio Armani woman in mind; a woman who could be strong, confident, feminine and very sexy, a symbol of the 21st century, someone living her life like a fascinating current event. When he chose the name Diamonds, he meant a symbol of audacity, of sexiness with elegance and desirability, reflecting the sparkle, brilliance and strength of this irresistible stone. Who better than the astonishing actress, brilliant performer, friend of the house – to be the face and voice of the new Emporio Armani fragrance? Diamonds are a girl’s best friend; Emporio Armani has a new incomparable best friend. Her name is Beyonce.
Emporio Armani Diamonds was created by perfumer Thierry Wasser and contains notes of Lychee, Raspberry, Freesia, Muguet, Rose, Vanilla, Patchouli, Cedar and Vetiver.
Beyonce is no stranger to the fragrance industry and is also the face of the Tommy Hilfiger True Star fragrances.
Diamonds is available now at Macy’s and the Giorgio Armani Beauty website. Further stockists will follow in September. Available as Eau de Parfum 1.0 fl.oz for $39.50, 1.7 fl.oz for $49.50 and 3.4 fl. oz for $69.50
