OK! magazine has exclusively learned that Angelina Jolie has been replaced as the face of St. John, for whom she’d been modeling since September 2005.

“Putting celebrities in campaigns is the biggest trend right now, everyone is doing it, but it didn’t work for St. John with Angelina,” a fashion industry insider explains to OK!. “The people that wear St. John just didn’t relate to her.”

St. John’s collections are largely comprised of conservative suit outfits and are wardrobe staples of women such as Condoleeza Rice and Hillary Clinton.