Longtime PETA supporter Alicia Silverstone has taken off her clothes in a new ad campaign for the organization.

In a series of print and video spots, the very naked (though covered where it counts) actress poses, sprawled out in front of a pool.

In the print version, the words “I’m a Alicia Silverstone, and I’m a vegetarian,” appear above the nude actress. Silverstone says the same words in the video rendition of the ad, also noting that “there’s nothing in the world that’s changed me as much as this. I feel so much better and have so much more energy.”

And here’s her message on PETA’s website:

Like most people, I wasn’t always a vegetarian, but I’ve always loved animals. If you ever have a chance to meet a cow, pig, turkey, or goat, you will see that they are just as cute and funny as your dogs and cats and that they, too, want to live and feel love. They don’t like pain. Now when I see a steak, it makes me feel sad and sick because right away, I see my dog or the amazing cows I met at a sanctuary. I’ve been vegan for 10 years, and it’s the single-most important and helpful decision I have ever made. Physically, the effect has been amazing. Once I went vegan, I lost the weight I wanted to lose, my nails were stronger, and my skin was glowing. I feel great, and I look better now than I did 11 years ago.

Being vegan truly is the secret to my life’s joy and peace. I feel physically and spiritually better than I could have ever imagined knowing that I am doing everything I can to reduce animal suffering with simple lifestyle choices like being vegan, never wearing any products made from animals (like wool and leather), and buying only from companies that NEVER test their products or ingredients on animals.

Join me—won’t you? It is easy—check out my favorite recipes and cruelty-free cosmetics and fashions, and watch my PSA!

Together, we can make the world a more peaceful place for animals.

The PETA-Silverstone campaign will air on Food Network, Lifetime and E! in Houston before expanding nationwide.
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Watch Alicia Silverstone’s Sexy Veggie PSA at PETA’s website